Interesting Collateral Marketing Materials

"Our marketing materials are so bland no-one reads them". How can this be overcome?

Develop simple collateral materials around the problem you solve:

1. Determine the chief problems that your product is solving from the customer point of view.
2. Determine if your clients think the product solved the problem and would they recommend it to others – get recommendation letters, tapes etc.
3. Maintaining a problem focus in the headlines, develop simple but effective collateral materials.