Your 30 Second Presentation

I attended a trade show today. Have you noticed how some people can make a great and memorable impression in 30 seconds while most of us feel like we are babbling?

The key to a memorable impression is to have a statement that defines you. This definition must be short, memorable and specific. It must not have been already taken and it needs to be very focused. For instance a friend of mine has the statement that, “Technology does not create productive people. We do.” He then explains that through proper training on Word and Excel users can save 15 to 30 minutes a day. He finished by demonstrating with a real world example about a law firm that through training was able to generate thousands of dollars in additional billable hours.

Short and memorable. Make a point that can be remembered and then follow the point by an interesting story.